Case Study
How NashvilleDigs Transformed From a Generic WordPress Site to a Premier Real Estate Brand
Client
Ivy Vick - Realtor @ COMPASS
Ivy Vick, a Realtor Extraordinaire known for her impeccable taste and strategic insight in high-end Nashville homes, leverages a sleek, custom website designed and maintained by Site & Sold. Her site enables her to showcase active and notable sales, helping her clients "Buy like an Insider" and "Sell like a Brand".
"Working with Ajay and the Site & Sold team was a completely different experience from the usual drawn-out web projects. I shared my brand and vision, and they delivered a sleek, custom site in just weeks. It perfectly reflects my identity as a Nashville real estate insider, is blazing-fast, SEO-optimized, and already driving leads. I couldn’t recommend them more"
Ivy Vick
The Challenge
When Ivy approached us, she already had an online presence - but it wasn’t helping her business the way it should.
Her old WordPress site looked like something every other agent in Nashville had. It wasn’t that it was broken - it functioned, listings displayed, communities were listed, and the search bar worked - but it was far from powerful.
Generic Branding
The site didn’t reflect Ivy’s personality or her status as a premier Nashville agent. The messaging was transactional (“Search Homes,” “Get a Valuation”) instead of relational. It made Ivy look like just another agent instead of a trusted advisor with insider knowledge of Nashville real estate.
Poor User Experience
Navigation was cluttered and confusing. Buyers and sellers weren’t guided into clear funnels. Important CTAs like “What’s Your Home Worth?” and testimonials were buried instead of being front and center.
Inconsistent Design
Typography, colors, button styles, and corner radiuses varied page to page. This lack of polish created subconscious distrust — if the website felt messy, visitors wondered: will my experience with this agent be the same?
WordPress Limitations
Updates were slow, often requiring a developer.
Plugins were bloated and clashed with each other, creating stability and security risks.
Mobile performance lagged, with load times over 4 seconds in some cases.
Analytics were fragmented, making it hard for Ivy to see what was driving leads.
Weak Lead Generation
While the site technically had forms, they weren’t optimized or strategically placed. As a result, Ivy was missing out on capturing interested buyers and sellers at critical decision points.
In short: the site worked like a brochure. But it wasn’t Ivy’s best salesperson.
The Solution
We knew Ivy didn’t just need a prettier site - she needed a complete digital transformation. The goal was simple: turn NashvilleDigs.com into an extension of Ivy’s personal brand, a site that builds trust instantly, guides visitors clearly, and converts them into leads.
Moving from WordPress to Framer
The biggest change was migrating Ivy off WordPress and onto Framer. This shift unlocked massive benefits:
Faster updates → Ivy and her team can now change content or images in minutes, without a developer.
Cleaner performance → No plugins, no crashes, no conflicts. The site runs smoother and loads 54% faster than the old WordPress version.
Mobile-first design → Framer ensures seamless mobile responsiveness, critical in a market where 70%+ of users browse on phones.
Analytics at your fingertips → Ivy can now see what pages people are visiting, which CTAs they click, and where leads drop off. No guesswork.
Navigation Built Around Buyers and Sellers
Instead of one-size-fits-all menus, we built role-based journeys:
Buyers → “Buy with Ivy” takes them to listings, buyer guides, and success stories.
Sellers → “Sell with Ivy” highlights valuations, Ivy’s proven track record, and CTA funnels for consultations.
This simple shift makes it crystal clear where people should go, reducing confusion and keeping them engaged.
Branding That Elevates Ivy
We repositioned the site to showcase Ivy not as an agent, but as the agent.
Awards, testimonials, and credibility markers are now front and center.
The design feels premium, with consistent fonts, polished spacing, and clean layouts.
Messaging reflects Ivy’s voice: confident, approachable, and client-first. Phrases like “You’re more than just a contract” immediately set her apart from template-driven competitors.
Strategic Calls-to-Action
We reimagined the lead funnels. Instead of scattering generic forms across pages, we added CTAs where they matter most:
Inline “What’s your home worth?” prompts on seller-focused pages.
Sticky contact buttons that follow users as they scroll.
Buyer resources and consultation booking CTAs on key touchpoints.
This 72% increase in lead capture means Ivy now gets more inquiries without adding extra ad spend.
Content That Works for SEO
We improved the site’s SEO structure by:
Creating dedicated, SEO-optimized community pages for neighborhoods in Nashville.
Elevating blog visibility so content can drive organic traffic.
Cleaning up heading hierarchy and metadata for better crawlability.
The result: NashvilleDigs now ranks higher for competitive terms like Nashville home valuation and buy a home in 12 South.
Design Consistency That Builds Trust
The new design system is consistent from top to bottom. Every font weight, button radius, and color palette choice was documented and aligned. The result? A polished, professional site that subconsciously signals “this agent pays attention to detail.”
Ajay truly outdid himself, building my website in a matter of weeks. The result is the coolest, sleekest website I've ever had.
Ivy Vick
The Results
In the first three months after launch, Ivy saw dramatic improvements:
Why It Matters for Real Estate Agents
For real estate professionals, a website isn’t just a digital brochure - it’s often the first handshake with a client. A clunky WordPress template can hold you back, while a thoughtful, branded site can:
Make you stand out in a crowded market.
Showcase your credibility and track record.
Guide buyers and sellers into clear funnels.
Capture more leads without more advertising spend.
Give you control over updates and analytics without waiting on a developer.
Final Word
For Ivy, the transformation of NashvilleDigs.com means her digital presence finally matches her offline reputation. The site now tells her story, builds trust instantly, and captures leads at every step.
For Site & Sold, it’s another example of why real estate websites must be more than templates. With strategy, brand alignment, and the right technology, an agent’s site can become their most powerful business tool.
