Case Study
How Marchant Real Estate Transformed Its Brokerage Website Into a Market - Leading Digital Asset
Client
Marchant Real Estate - Greenville, South Carolina
As an independent, family-owned brokerage serving Upstate SC for over 30 years, Marchant Real Estate needed a digital presence reflecting their "Fiercely Local. Unwavering Integrity". Site & Sold designed and maintains their website, which effectively highlights their dedicated team and extensive listings, embodying their legacy built on integrity, loyalty, and service.
As President and Broker-in-Charge of Marchant Real Estate, I couldn’t be happier with our new website from Site & Sold. After years of clunky IDX sites that hurt SEO and redirected leads, Ajay and his team delivered a blazing-fast, SEO-optimized platform with their MLS-free system. The process was seamless, the design reflects our brand, and the site now drives real results for our brokerage.
Seabrook Marchant
The Challenge
Like many brokerages across the country, Marchant Real Estate was stuck with a cookie-cutter, CRM-driven website that felt more like a checkbox than a serious business tool.
The site was hosted on Back At You, a platform that churns out identical templates for hundreds of real estate firms. Instead of elevating Marchant’s brand, it buried them in sameness.
Outdated User Experience
The design looked dated and cluttered. Navigation was clunky, and critical journeys (like finding an agent or exploring communities) were confusing.
Generic Messaging
The site read like every other brokerage site - with stock phrases, templated property feeds, and zero differentiation. Nothing told clients why Marchant was the premier brokerage of Upstate SC.
Lack of Flexibility
Adding agent bios, editing content, or publishing blogs was time-consuming. Even simple updates required technical help, slowing the team down.
SEO Limitations
The site wasn’t optimized for search. Agent pages weren’t structured to rank. Local neighborhood content wasn’t surfaced. Organic visibility was weak compared to competitors.
Missed Opportunities for Recruitment
In today’s competitive market, a brokerage website doubles as a recruiting tool. Marchant’s old site failed to showcase the strength of its agents, culture, or market leadership - critical factors in attracting top talent.
In short: Marchant had the reputation of being a leading brokerage, but their website told a completely different story.
In the past, we invested in multi-year IDX websites, only to find they hurt SEO, slowed performance, redirected leads, and left us with generic templates that failed to reflect our brand.
Seabrook Marchant
The Solution
Our mission was clear: give Marchant Real Estate the best brokerage website in Upstate South Carolina - one that didn’t just “work,” but sold the brokerage, its agents, and its brand every time someone landed on it. And we did it in just two weeks from inception to launch.
A Modern, Premium Design System
We built a custom, contemporary design that:
Reflects Marchant’s history and leadership in Greenville real estate.
Prioritizes clarity and ease of use for buyers and sellers.
Establishes immediate trust and credibility with high-end visuals, consistent typography, and polished layouts.
The result: a digital presence that feels as premium as the brokerage itself.
Powerful CMS Built for Brokerages
No more rigid CRM templates. Marchant’s new site is powered by a flexible CMS that allows them to:
Add and manage agent profiles in minutes.
Publish blogs, news, and market updates anytime.
Edit pages, update copy, and refresh content without technical bottlenecks.
This shift eliminated the reliance on WordPress plugins or developer support - changes now take minutes, not days.
Strategic Messaging That Stands Out
Beyond visuals, we reworked Marchant’s messaging and positioning. Instead of sounding like every other brokerage, the new site:
Highlights Marchant’s legacy in Greenville and deep ties to the community.
Showcases why agents choose Marchant as their home base.
Speaks directly to buyers and sellers with confidence-building, audience-friendly copy.
This messaging shift helps Marchant stand out in a crowded market and reinforces their role as the premier independent brokerage in Upstate SC.
SEO & Local Market Focus
We architected the site with SEO in mind:
Optimized page structures for agent bios, listings, and community spotlights.
Metadata and clean URLs designed to improve local rankings.
Rich, indexable content that ensures Marchant now competes for organic visibility against national franchises.
Concierge-Level Execution
Site & Sold didn’t just design a website - we delivered white-glove service from start to finish:
Direct collaboration with Marchant’s leadership.
Custom content guidance for agent bios and team pages.
Seamless handoff with full training so their team can self-manage moving forward.
The Results
In the first three months after launch, Ivy saw dramatic improvements:
Why This Matters for Brokerages
In real estate, a brokerage’s website isn’t just a marketing tool - it’s a core business driver
Buyers and sellers form their first impression of your brand online.
Top-producing agents look for brokerages that demonstrate professionalism and digital strength.
Outdated, cookie-cutter CRM websites actively hurt both recruitment and conversion.
Marchant Real Estate now has a digital presence that checks all three boxes - clients, agents, and brand.
Final Word
With Site & Sold’s design expertise, CMS integration, and concierge-level approach, Marchant Real Estate’s website went from being a liability to their strongest digital asset.
Delivered in under two weeks, the new site now stands as the best brokerage website in all of Upstate South Carolina - and a blueprint for how brokerages across the country can break free from cookie-cutter CRM platforms and finally stand out online.
